Built for roofing contractors · 15 Minutes · Free Quiz

Every unconverted roofing estimate is $8,000 to $25,000 walking out the door.

You bid the job. They said they'd think about it. You never followed up. That pattern, across dozens of estimates per month, is your biggest revenue leak. RevAnalysis shows you exactly what it's costing you.

Find my roofing revenue leaks No account · No pitch
Sound Familiar?

If you run a roofing business,
you've felt this.

Check off how many of these are happening in your business right now.

You send roofing estimates and wait, if they don't call back within a few days you assume they went with someone else
Storm season generates a flood of leads, you close some, the rest fall off and you never systematically follow up
You have happy customers whose neighbors need roofs, but you've never run a formal referral program
Your jobs look great but you have fewer than 60 Google reviews while your top competitor has 200+
You haven't raised your pricing in 12+ months despite material costs increasing every quarter
You finish a job, customer loves it, and they never hear from you again, no check-in, no referral ask, nothing
You know you should offer a premium tier, better warranty, premium materials, but you haven't structured it
Your busiest months are feast, slowest months are genuine famine, no system to generate work in the offseason

RevAnalysis calculates the exact dollar value of each gap using your actual numbers.

Roofing Industry Benchmarks

How does your roofing business
compare to the industry?

Most independent roofing businesses are below benchmark on at least 3 of these. Most don't know it.

Close Rate
48%
Industry avg · Top roofers close 70%+
Customer Retention
22%
Return within 12 months · Most roofers lose contact after job
Referral Rate
25%
New customers from referral · Referral is highest-ROI channel
Google Reviews
65
Industry avg · Local leaders have 200+ reviews

Source: IBISWorld, Roofing Contractor Magazine, BrightLocal 2024 to 2025.

How It Works

Three steps to your roofing
revenue number

01

Answer 15 questions

About your leads, close rate, pricing, retention, reviews, and operations, including your actual monthly lead volume and team size.

02

See your number

We calculate your estimated annual revenue opportunity across 8 categories, benchmarked against roofing industry data, specific to your business and market.

03

Get the $9 audit

All 8 leaks quantified with your numbers, plus a fix-first plan with scripts and roofing-specific benchmarks. Delivered by email within 24 hours, with a free 30-minute walkthrough call.

What You're Getting

The full roofing revenue
leak audit

Not a generic PDF. Written for your trade, your market, your numbers. See a real sample →

Confidential · Roofing Revenue Leak Audit

Estimated Monthly Leak:
~$7,450/mo

Apex Roofing Solutions · Nashville, TN · Residential & Commercial Roofing · March 2026

01
Executive Summary: Your 3 Biggest Leaks
06
Lead Conversion: ~$38,400/yr · 48% vs 70% benchmark
07
Dead & Dormant Leads: ~$22,800/yr · 112 recoverable estimates
21
Fix-First Plan: Sequenced by dollar impact
Your audit uses your actual roofing numbers All 8 leaks quantified · Your numbers · Your benchmarks
Show me my number Free quiz · No account
Free · 15 minutes · No account

Find out what your roofing business is actually worth

Most roofing businesses find $2,000-$15,000 a month in fixable gaps they didn't know existed.

Every month without follow-up costs the average roofing contractor $6,400 to $9,100 in unrecovered revenue
Show me my number Free quiz · $9 full audit, one time
Also Built For

Other home service trades