Quick Revenue Estimator

How much revenue are you leaving behind?

5 questions · 60 seconds · A rough estimate and a path to your exact number

Home Service Revenue Estimator

Quick estimate — not as precise as the full 34-question diagnostic, but a real starting point.

Question 1 of 5

What's your current annual revenue?

Your best estimate is fine.

Under $200,000/yr

$200k – $500k/yr

$500k – $1M/yr

$1M – $2M/yr

Over $2M/yr

Question 2 of 5

What's your average job value?

The typical amount for one completed job or project.

Under $400

$400 – $1,000

$1,000 – $3,000

$3,000 – $8,000

Over $8,000

Question 3 of 5

What's your close rate on new leads?

Out of 10 people who contact you for a quote, how many become customers?

1–3 out of 10 (under 30%)

3–5 out of 10 (30–50%)

5–7 out of 10 (50–65%)

7–8 out of 10 (65–80%)

8–10 out of 10 (over 80%)

Question 4 of 5

How many past customers come back for repeat work?

Rough estimate — what % of customers return within 12 months?

Almost none — under 15%

Some — roughly 15–35%

About half — 35–55%

Most — over 55%

Question 5 of 5

What % of new customers come from referrals?

Word of mouth from past customers or their networks.

Very few — under 10%

Some — 10–25%

Good amount — 25–40%

Most — over 40%

Your Rough Estimate

Estimated annual revenue gap

Conservative range: —

This is a rough estimate.

The full 34-question diagnostic breaks this down across 8 specific categories with scripts, benchmarks, and a 90-day recovery plan. Free, 8 minutes.

Get my precise breakdown — free →

This estimate uses industry benchmarks for home service businesses. The full diagnostic uses your specific lead volume, team size, market, and trade to calculate a precise number across 8 revenue categories.

The full diagnostic (34 questions, 8 min) gives a precise breakdown by category. See a sample report →